One of the best things about podcasts is how affordable and simple it is for anyone to start their own. Podcasts are somewhat akin to radio shows, but they are considerably more accessible and readily available. Podcasts can be streamed on smartphones, tablets, laptops, or mp3 players or iPods by listeners. Additionally, you can make a podcast on anything without having any specialized knowledge. At least one podcast is already widely consumed. The majority of your workers will understand and feel comfortable with the idea of an e-learning podcast, which increases engagement.
In recent years, podcasts have emerged as a popular medium for consuming information and entertainment. From true crime to news analysis, there’s a podcast out there for just about everyone. But did you know that podcasts can also be an effective tool for company training programmes? Here are a few reasons why your organization should consider using podcasts to enhance your employee training.
- Flexibility
One of the biggest advantages of podcasts is their flexibility. Unlike traditional training methods, podcasts can be accessed anytime, anywhere, and on any device. This means that your employees can listen to training materials while commuting, exercising, or even while working on other tasks. With podcasts, there’s no need to schedule specific training sessions, and employees can consume the content at their own pace.
- Cost-effective
Podcasts are an incredibly cost-effective way to deliver training materials. Unlike in-person training or printed materials, there’s no need to pay for venues or materials, which can quickly add up. Once a podcast episode is created, it can be shared with as many employees as needed, making it a highly scalable and cost-effective option for training programmes.
- Engaging
Podcasts are often highly engaging, with hosts using storytelling and creative techniques to capture and maintain listeners’ attention. This can be especially useful in training programmes, where it’s important to keep employees engaged and motivated to learn. By creating podcast episodes that are both informative and entertaining, you can help ensure that your employees retain the information they’re learning.
- Consistency
When it comes to training programmes, consistency is key. By using podcasts, you can ensure that all employees receive the same information in a standardized format. This can be especially useful for large organizations with multiple locations or remote workers, where it can be challenging to ensure that everyone is receiving the same training. With podcasts, you can create a consistent training experience for all employees, regardless of their location or schedule.
- Personalization
While podcasts are great for delivering standardized training materials, they can also be personalized to meet individual employees’ needs. For example, you could create separate podcast episodes for different departments or job roles, or even create personalized playlists for each employee based on their specific training needs. By personalizing the training experience, you can help ensure that each employee is getting the information they need to succeed.
Advantages of Podcasting for Staff Training
Companies have naturally begun embracing podcasts as a practical tool for development and training as they are currently used in many areas of business. Podcasts are portable and always accessible. Employees are free to study whenever they choose and can download new episodes at any time.
- More intriguing than reading it, Have you ever started a new job and been given a tonne of paperwork to go through? This is the conventional method of imparting knowledge on a subject, whether it be a new starter’s training manual or specifics on a new system that employees must start utilizing.
- Podcasting can result in great success if you approach it wisely and strategically. The Interactive Advertising Bureau (IAB) commissioned research and questioned regular podcast listeners why they do it. “To learn or be entertained” was by far the most often chosen response (71%).
- Conversational language is easier to understand. Could you confirm that your written response to a question would be precisely the same as your verbal response? When people are allowed to speak freely and on their own terms about a subject instead of being forced to use specific or, in some settings, more formal terminology for written messages, conversations often have far more to offer.
- Your employees can learn more about any subject that is significant to your company by listening to a podcast recording of two inside specialists discussing it. Making content in this more approachable manner may also aid in ensuring that each learner has a comparable experience. This translates into a more uniform coverage of the subjects that are significant to you.
- More people are listening to podcasts. Since podcasts have become increasingly popular in recent years, it’s possible that some of your staff members already enjoy the format greatly. In the US alone, 62 million people now listen to podcasts each week, up from 19 million in 2013, according to Edison Research and Triton Digital. A clever strategy to include your employees and maybe get them enthused about learning is to create a training session using a format they already enjoy. If the podcast craze somehow misses your teams, there’s also no harm in offering something new to them.
- Homeward travel? within a bus? Taking your dog for a walk in the park? Bathing in bubbles? One of the best things about podcasts is that, as long as you have a mobile device on hand, you can listen to them wherever and anywhere you want. Different types of learners will find this appealing because some want to multitask while ingesting educational content.
In conclusion, podcasts are a powerful tool for company training programmes. They’re flexible, cost-effective, engaging, and consistent, and can be personalized to meet individual employees’ needs. By incorporating podcasts into your training programme, you can help ensure that your employees are receiving the information they need to succeed, while also providing a convenient and engaging learning experience. So why not give it a try? Your employees (and your bottom line) may just thank you.


