Nowadays we mostly listen to the radio when driving a car; in our homes radio has been replaced by television and the internet. Although radio is still a relevant communication tool, its golden days have passed. Once upon a time, radio was everything, and radio changed everything. But now way of communication has changed with time.

Communication is like lever which drives the modern world, across every sphere of life, and the media, is the fulcrum, that connects, opines and influences society, through its evolution. Media no longer involves astronomical costs which led to centralized one-to-many dissemination of messages and content. Today, anyone with a computer and an internet connection has the potential of being a key media influencer and a mass media agenda-setter themselves. The past generation has seen a blizzard of mind-boggling developments in communication, ranging from the World Wide Web and broadband, to ubiquitous cell phones that are quickly becoming high-powered wireless computers in their own right. 

Methods of media and communications have come a long way since the grunts of the early cave men, but every new innovation can bring its own problems. Ever since the dawn of time, and that’s a really long time ago, people have been communicating with each other. Whether by grunting “your dinner’s in the saber tooth tiger” or by drawings on the walls of caves “three easy steps to killing your first dinosaur,” man has had something to say, to anybody that is willing to listen. Nothing much has changed there then. So why does media and communications sound so modern? Why does it sound like a 20th century phenomenon? Communications and media are an area of science and technology that is under constant advance. It often seems that as soon as one new technology is born, the next big thing is already being planned.

Our grandparents didn’t really know what ‘media and communications’ was, but they spoke to each other, they read the newspaper, they listened to the radio and they watched the television. They were in a constant state of media and communications and didn’t even know that they were doing it! For many decades, media and communication have contributed substantially to our general knowledge of international conditions and processes. The media is at the heart of cultural, social, political and economic events throughout the world. 

Social Media is Changing the Face of Communications

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We love social media, smart phones and daily digital rituals. It is currently our key to both education and entertainment (not to mention news, our networks and our social calendars). In addition to the latest and greatest apps and gadgets, we also love vintage, antique and timeless tools of communication. It is all because the face of communication has changed dramatically over the past few years. Traditional Telcos, which have historically dominated two-way interpersonal conversations, are increasingly being challenged by new market entrants that use open platforms to meet diverse and rapidly changing user wants and needs.

The Social Lights enjoy a blend of the old and the new – digital invites and handwritten thank-you. Multimedia presentations and inperson explanations. When we are communicating by way of digital devices – we try to add humanizing elements whenever possible – voice, video, photos, quotes – elements that reflect the fact that there is a person behind that status update, that email, that newsletter…not just a monotonous robot or lifeless  laptop spewing out social media posts. The widespread social networking phenomenon reflects shifts in two long-term communication trends. First, there is a shift in communication patterns – from point-to-point, two-way conversations, to many-to-many, collaborative communications. Secondly, control of the communication environment is transitioning from Telcos to open Internet platform providers, enabled by better, cheaper technology, open standards, greater penetration of broadband services and wireless communication networks.